Ready, Steady, Green: Examining the Effectiveness of External Policies to Enhance the Adoption of Eco-Friendly Innovations

Author:

Heidenreich Sven,Spieth Patrick,Petschnig Martin

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference117 articles.

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5. Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior;Arts;International Journal of Research in Marketing,2011

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