Balancing social and political strategies in emerging markets: Evidence from India
Author:
Affiliation:
1. Newcastle University London; London United Kingdom
2. Kent Business School; University of Kent; Canterbury United Kingdom
3. International Business and Marketing; Aalborg University; Aalborg Denmark
Publisher
Wiley
Subject
Economics and Econometrics,Business and International Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/beer.12206/fullpdf
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