A path to altruism: Investigating the effects of brand origin and message explicitness in CR‐M campaigns-Reference-Cited by-同舟云学术

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A path to altruism: Investigating the effects of brand origin and message explicitness in CR‐M campaigns

Published:2020-02-13 Issue:3 Volume:29 Page:617-628
ISSN:0962-8770
Container-title:Business Ethics: A European Review
language:en
Short-container-title:Business Ethics: A Eur Rev

Author:

Woo Hongjoo¹^ORCID,Childs Michelle Lynn²,Kim Seeun³

Affiliation:

1. Department of Clothing & Textiles Yonsei University Seoul South Korea

2. Department of Retail, Hospitality and Tourism Management University of Tennessee Knoxville TN USA

3. Department of Consumer and Design Sciences Auburn University Auburn AL USA

Funder

National Research Foundation of Korea

Publisher

Wiley

Subject

Economics and Econometrics,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/beer.12269

Reference54 articles.

1. When the Product is Complex, Does the Advertisement's Conclusion Matter?

2. Examining the Effects of Cause-Proximity and Gender on Consumers’ Response to Cause-Related Marketing: Evidence from Malaysia

3. Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

4. Dual nature of cause‐brand fit

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Internal competitiveness and market leadership in the adoption of green technologies in the Portuguese textiles and apparel industry;Sustainable Energy Technologies and Assessments;2024-09

2. Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses;Sustainability;2023-09-06

3. The effects of product-brand fit and brand type on wearable smart masks;Research Journal of Textile and Apparel;2023-09-05

4. First three decades of cause-related marketing: building a deeper understanding through bibliometric analysis;Journal of Management History;2023-05-19

5. Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation;Business Ethics, the Environment & Responsibility;2023-04-22

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