Short product life cycles: implications for the marketing activities of small high-technology companies-Reference-Cited by-同舟云学术

Short product life cycles: implications for the marketing activities of small high-technology companies

Published:1982-04 Issue:2 Volume:12 Page:81-90
ISSN:0033-6807
Container-title:R&D Management
language:en
Short-container-title:R & D Management

Author:

Goldman Arieh

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting,Business and International Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1467-9310.1982.tb00487.x/fullpdf

Reference26 articles.

1. Ansoff. H. Igor, and John M. Stewart (1967 ) "Strategies for a Technology-Based Business".Harvard Business Review, November-December. 1967. 71 -83 .

2. Norman R. Baker (1975 ) "R & D Project Selection Models: An Assessment", Special Issue on Project Selection 1974/1975,R & D Management.

3. Marketing research for new product ideas arising from R&D departments

4. The Dimensions of Industrial New Product Success and Failure

5. How to Identify Potential New Product Winners

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