Is the Self-Concept a Habitual Referent in Judgments of Similarity?

Abstract

People typically provide higher similarity ratings in response to the question “How similar is the typical preppie to you?” than to the question “How similar are you to the typical preppie?” Observed asymmetries in comparisons of the self and person prototypes have been offered as evidence that the self-concept acts as a habitual reference point in social judgment However, such a task does not test the habitual placement of a concept in the referent position of a comparison In this study, participants judged the similarity between the self and person prototypes in response to linguistic (forced directional) queries or to spatial (nonforced) queries in which the self was positioned above or below the person concept Participants also rated pairs of familiar and unfamiliar countries in a similar manner, to replicate and extend the work of Tversky (1977) Expected asymmetries were observed in forced comparisons The self and the familiar country were seen as more similar to other people and less familiar countries, respectively, when the former concepts served as the referent of a comparison than when they served as the subject Asymmetries were not observed in the nonforced conditions, and mean similarity in these conditions was of the same magnitude as in the forced condition in which the more familiar stimulus was the referent of the comparison This result provides the first direct evidence that the self serves as a habitual referent in similarity judgments