The usage of media across product classes: the influence of demographics and psychographics-Reference-Cited by-同舟云学术

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The usage of media across product classes: the influence of demographics and psychographics

Published:1992-06 Issue:2 Volume:16 Page:179-198
ISSN:0309-3891
Container-title:Journal of Consumer Studies and Home Economics
language:en
Short-container-title:J Con Stud Home Econ

Author:

KHAN SAMINA,CHANG DANN,HORRIDGE PATRICIA E.

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1470-6431.1992.tb00511.x/fullpdf

Reference29 articles.

1. Classifying Products Strategically

2. Behavioral Learning Theory: Its Relevance to Marketing and Promotions

3. Shopping patterns: An exploration of some situational determinants

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Affluent female consumers and fashion involvement;International Journal of Fashion Design, Technology and Education;2008-11

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