Author:
Gustin Craig M.,Daugherty Patricia J.,Ellinger Alexander E.
Subject
Marketing,Economics, Econometrics and Finance (miscellaneous),Information Systems,Management Information Systems
Reference18 articles.
1. Fitting Purchasing to the Strategic Firm: Frameworks, Processes, and Values;Freeman;Journal of Purchasing and Materials Management,Winter 1990
2. Cooperative Buyer/Seller Relationships and a Firm's Competitive Posture;Landeros;Journal of Purchasing and Materials Management,Fall 1989
3. Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface;Gronroos;Journal of Business Research,1009
4. The Supplier Selection Decision in Strategic Partnerships;Ellram;Journal of Purchasing and Materials Management,Fall 1990
Cited by
24 articles.
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