A MULTIFACETED CATEGORY RESEARCH STUDY: HOW TO UNDERSTAND A PRODUCT CATEGORY AND ITS CONSUMER RESPONSES
Author:
Publisher
Wiley
Subject
Sensory Systems,Food Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-459X.1996.tb00045.x/fullpdf
Reference44 articles.
1. UNDERSTANDING MOUTHFEEL ATTRIBUTES: A MULTIDIMENSIONAL SCALING APPROACH
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