Author:
Carter Phillip L,Carter Joseph R.,Monczka Robert M.,Slaight Thomas H.,Swan Andrew J.
Subject
Marketing,Economics, Econometrics and Finance (miscellaneous),Management Information Systems
Reference3 articles.
1. A.T. Kearney .House of Purchasing and SupplySM. In the final report, each trend is mapped back to A.T. Kearney's House of Purchasing and Supply framework. This cross-reference can be used to match sections of the survey with participant feed-back. It is also introduced to demonstrate that the results of these focus groups were not predetermined by a research typology. The results of the factor analysis span the eight "rooms" of the House of Purchasing and Supply framework.
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