EMERGENT SCENARIOS, SYNERGIES AND SUPPRESSIONS UNCOVERED WITHIN CONJOINT ANALYSIS*

Author:

GOFMAN ALEX

Publisher

Wiley

Subject

Sensory Systems,Food Science

Reference23 articles.

1. G.E.P. BOX, W. HUNTER, and J.S. HUNTER, 1978 . Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building . John Wiley, New York.

2. J.E. BRODY, 2004 . Personal health; in an obese world, sweet nothings add up .New York Times, March 9, 2004.

3. G. EKMAN, and C.A. AKESSON, 1964 . Saltiness, Sweetness and Preference: A Study of Quantitative Relations in Individual Subjects. Report 177, Psychological Laboratories, University of Stockholm, Stockholm, Sweden, pp. 241 -253 .

4. Segmenting Markets with Conjoint Analysis

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