RIGOR IN BEHAVIORAL EXPERIMENTS: A BASIC PRIMER FOR SUPPLY CHAIN MANAGEMENT RESEARCHERS
Author:
Publisher
Wiley
Subject
Marketing,Economics, Econometrics and Finance (miscellaneous),Management Information Systems
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-493X.2011.03230.x/fullpdf
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