REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE-DOMINANT LOGIC PERSPECTIVE-Reference-Cited by-同舟云学术

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REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE-DOMINANT LOGIC PERSPECTIVE

Published:2011-01 Issue:1 Volume:47 Page:14-18
ISSN:1523-2409
Container-title:Journal of Supply Chain Management
language:en
Short-container-title:

Author:

LUSCH ROBERT F.

Publisher

Wiley

Subject

Marketing,Economics, Econometrics and Finance (miscellaneous),Management Information Systems

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-493X.2010.03211.x/fullpdf

Reference32 articles.

1. The Service-Dominant Logic and the Future of Marketing;Ballantyne;Journal of the Academy of Marketing Science,2008

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