Portrayal of Nurses in Advertisements in Medical and Nursing Journals
Author:
Publisher
Wiley
Subject
General Nursing
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1547-5069.1992.tb00735.x/fullpdf
Reference24 articles.
1. A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972;Belkaoui;Journal of Marketing Research,1976
2. The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years;Bretl;Sex Roles,1988
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