Perspective: New Product Failure Rates: Influence ofArgumentum ad Populumand Self-Interest-Reference-Cited by-同舟云学术

Perspective: New Product Failure Rates: Influence ofArgumentum ad Populumand Self-Interest

Published:2012-10-25 Issue:5 Volume:30 Page:976-979
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:J Prod Innov Manag

Author:

Castellion George,Markham Stephen K.

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-5885.2012.01009.x/fullpdf

Reference10 articles.

1. Adams , M. 2004 Findings from the PDMA research foundation CPAS benchmarking http://www.pdma.org/p/cm/ld/fid=319

2. Castellion , G. 2012 Is the 80% product failure rate statistic actually true http://www.quora.com/Product-Management/Is-the-80-product-failure-rate-statistic-actually-true

3. Marketing research and the new product failure rate;Crawford;Journal of Marketing,1977

4. New product failure rates: A reprise;Crawford;Research Management,1987

Cited by 226 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Diversity in gender and age, but not in race, enhances food purchase intentions in Japan;Food Quality and Preference;2024-12

2. Entrepreneurs’ network bricolage: Reconfiguring social ties for resource creation;Journal of Business Research;2024-12

3. Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure;Journal of Business Research;2024-12

4. Innovation failure, training for innovative activities and public support for innovation: Multi-annual evidence from emerging European innovation systems;Research Policy;2024-10

5. Employment protection laws and the commercialization of new products: A cross-country study;Research Policy;2024-09