Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment *-Reference-Cited by-同舟云学术

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Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment *

Published:2010-10-15 Issue:7 Volume:27 Page:1020-1031
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:Journal of Product Innovation Management

Author:

Franke Nikolaus¹,Schreier Martin²

Affiliation:

1. Vienna University of Economics and Business (WU)

2. Bocconi University in Milan, Italy

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1540-5885.2010.00768.x

Reference55 articles.

1. Tom Sawyer and the construction of value

2. A componential analysis of cognitive effort in choice

3. Scents and Sensibility:When Do (In)Congruent Ambient Scents Influence Product Evaluations?

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