QUANTITATIVE TECHNIQUES IN MARKETING: AN ASSESSMENT OF TEACHING AND USAGE PATTERNS-Reference-Cited by-同舟云学术

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QUANTITATIVE TECHNIQUES IN MARKETING: AN ASSESSMENT OF TEACHING AND USAGE PATTERNS

Published:1978-04 Issue:2 Volume:9 Page:346-361
ISSN:0011-7315
Container-title:Decision Sciences
language:en
Short-container-title:Decision Sciences

Author:

Capella Louis M.,Jain Subhash C.

Publisher

Wiley

Subject

Management of Technology and Innovation,Information Systems and Management,Strategy and Management,General Business, Management and Accounting

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-5915.1978.tb01391.x/fullpdf

Reference9 articles.

1. [1]Robert F. Agne "Businessman Says Business-Academic Relations Are Two Way Street, Proposes Conduct Code for Marketing Academicians to Mend Their Ways ." Marketing News, 1975 , p.4 .

2. Analyzing Quantitative Models

3. [3]Charles A. Coyle "How Marketing Executives and Marketing Graduates Value Marketing Courses ." Collegiate News and Views, 1975 , pp.1 -3 .

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Frequency of Use, Performance and Status of Quantitative Techniques Employed in Marketing;Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference;2015

2. Use of Quantitative Techniques by Marketing Practitioners;Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference;2015

3. Teaching and research in quantitative methods in university management schools;Omega;1982-01

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