Extracting Key Lessons in Service Innovation

Author:

Wooder Stella,Baker Steven

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference5 articles.

1. M-PESA: Mobile money for the “unbanked” turning cell phones into 24-hour tellers in Kenya;Hughes;Innovations,2007

2. IfM and IBM 2008 Succeeding through Service Innovation: A Service Perspective for Education, Research, Business and Government Cambridge University of Cambridge Institute for Manufacturing

3. Jackson , S. 2009 Making mobile pay Mobile Communications International

4. Mbugua , J. 2008 Big banks plot to kill M-PESA http://Allafrica.com

5. Exploring the usage and impact of transformational M-banking: The case of M-PESA in Kenya;Morawczynski;Mobile Money for the Unbanked, Annual Report 2009,2009

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