1. International Federation of Pharmaceutical Manufacturers Associations (IFPMA)(2012)Code of Pharmaceutical Marketing. [Online]. Available at:http://www.ifpma.org/fileadmin/content/Publication/IFPMA_Code_of_Practice_2012.pdf.
2. World Health Organization (WHO).Pharmaceutical Industry.Geneva:WHO. [Online]. Available at2015;http://www.who.int/trade/glossary/story073/en/.
3. Pharmaceutical drug promotion practices in Pakistan: Issues in ethical and non‐ethical pharmaceutical practices;Ahmed RR;Middle‐East Journal of Scientific Research,2014
4. Ethical evaluation of pharmaceutical marketing in Pakistan;Ahmad M;Acta Bioethica,2011
5. Direct-to-Consumer Advertising