Testing branding techniques on species common names to improve their fundraising profile for conservation-Reference-Cited by-同舟云学术

Testing branding techniques on species common names to improve their fundraising profile for conservation

Published:2021-07-14 Issue: Volume: Page:
ISSN:1367-9430
Container-title:Animal Conservation
language:en
Short-container-title:Animal Conservation

Author:

Díaz‐Restrepo Alejandra¹,Balcombe Kelvin²,Fraser Iain¹³,Smith Robert J.¹,Veríssimo Diogo⁴^ORCID

Affiliation:

1. Durrell Institute of Conservation and Ecology School of Anthropology and Conservation University of Kent Canterbury UK

2. School of Agriculture, Policy and Development University of Reading Reading UK

3. School of Economics University of Kent Canterbury UK

4. Department of Zoology University of Oxford Oxford UK

Publisher

Wiley

Subject

Nature and Landscape Conservation,Ecology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/acv.12715

Reference54 articles.

1. Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation

2. Does animal charisma influence conservation funding for vertebrate species under the US Endangered Species Act?

3. Sound Advice on Brand Names

4. What’s in a name? An evidence‐based approach to understanding the implications of vernacular name on conservation of the painted dog (Lycaon pictus);Blades B.;Lang. Ecol.,2020

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