1. Doctor's choice: the physician and his sources of information about drugs;Bauer;Journal of Marketing Research,1966
2. Differential education concerning therapeutics and resultant physician prescribing patterns;Becker;Journal of Medical Education,1972
3. A survey of physicians' reactions to drug promotion;Fassold;Canadian Medical Association Journal,1968
4. Survey of medical communication sources available for continuing physician education;Harris;Journal of Medical Education,1966
5. The detailman and preference behavior;Hawkins;Southwestern Social Science Quarterly,1959