Why do not you read the label? - an integrated framework of consumer label information search

Author:

Dörnyei Krisztina R.1,Gyulavári Tamás1

Affiliation:

1. Institute of Marketing and Media, Corvinus University of Budapest; Fővám tér 8 1093 Budapest Hungary

Funder

European Union through the TAMOP project

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Reference63 articles.

1. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

2. Consumer perceptions of product packaging;Ampuero;Journal of Consumer Marketing,2006

3. Nutrition labelling: issues and policies;Baltas;European Journal of Marketing,2001

4. Self-efficacy: toward a unifying theory of behavioral change;Bandura;Psychological Review,1977

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