Marketisation of higher education: A genre analysis of university prospectuses in Pakistan-Reference-Cited by-同舟云学术

Marketisation of higher education: A genre analysis of university prospectuses in Pakistan

Published:2021-05-24 Issue: Volume: Page:
ISSN:0951-5224
Container-title:Higher Education Quarterly
language:en
Short-container-title:Higher Educ Q

Author:

Shahnaz Ambreen¹^ORCID

Affiliation:

1. Management Sciences COMSATS University Islamabad Wah Cantt Pakistan

Publisher

Wiley

Subject

Education

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/hequ.12334

Reference112 articles.

1. Brand management of higher education institutions;Abbas S. A.;International Journal of Innovative and Applied Research,2014

2. Adeeba F. Hussain S. &Akram Q.(2016 November 17–18). Urdu Text Genre Identification presented at 6th International Conference on Language and Technology Pakistan.

3. Applying genera‐based approach in testing case law comprehension;Ahmad N.;Pakistan Journal of Social Sciences (PJSS),2015

4. Generic and lexico‐grammatical patterns of Job application letters sent to the educational Institutes of Faisalabad;Ain Q. U.;ELF Annual Research Journal,2015

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Visions and missions: Stance in the marketisation discourse of selected Ghanaian universities;Linguistics and Education;2024-04

2. Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective;Journal of Marketing for Higher Education;2023-07-11

3. Comparative discourse analysis of Kazakhstani universities’ organisational identity;Discourse & Communication;2023-04-24

4. University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust.;Journal of Marketing for Higher Education;2022-11-06

5. Defining mission statements in higher education: Towards a genre perspective;Higher Education Quarterly;2022-02-11