1. Master's Program of Digital Content and Technologies; College of Communication; National ChengChi University; Taipei 11605 Taiwan, R.O.C.
2. Center for Creativity and Innovation Studies; National ChengChi University; Taipei 11605 Taiwan, R.O.C.
3. Department of Statistics; Tamkang Universityi; Tamsu Taipei 25137 Taiwan, R.O.C.
4. Department of Marketing and Management Sciences; Cotsakos College of Business; The William Paterson University of New Jersey; Wayne NJ 07470 USA