Customer Franchise-A Hidden, Yet Crucial, Asset
Author:
Affiliation:
1. University of Naples “Parthenope”
2. Yale School of Management
3. New York University - Stern School of Business
Funder
Canadian Institute of Chartered Accountants
Publisher
Wiley
Subject
Economics and Econometrics,Finance,Accounting
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/1911-3846.12095/fullpdf
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5. Customer lifetime value: Marketing models and applications;Berger;Journal of Interactive Marketing,1998
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