Marketing involvement in product platform creation: The role of personal and structural coordination mechanisms
Author:
Affiliation:
1. Department of Industrial Engineering and Innovation Sciences Eindhoven University of Technology Eindhoven The Netherlands
2. Signify Eindhoven The Netherlands
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/caim.12435
Reference57 articles.
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5. Integration and new product development success: The role of formal and informal controls;Ayers D.;The Journal of Applied Business Research,2001
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