Pricing and Operational Performance in Discretionary Services
Author:
Affiliation:
1. School of International Business Administration; Shanghai University of Finance and Economics; 777 Guoding Road Shanghai 200433 China
2. Marshall School of Business; University of Southern California; Los Angeles California 90089 USA
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12103/fullpdf
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5. Bitran , G. P. Rocha e Oliveira A. Schilkrut 2008 Managing customer relationships through pricing and service quality MIT
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