On the Benefit (Or Cost) of Large‐Scale Bundling-Reference-Cited by-同舟云学术

On the Benefit (Or Cost) of Large‐Scale Bundling

Published:2018-11-25 Issue:4 Volume:28 Page:955-969
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Abdallah Tarek¹

Affiliation:

1. Kellogg School of Management Northwestern University Evanston Illinois60208USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.12958

Reference55 articles.

1. Commodity Bundling and the Burden of Monopoly

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3. Allon G. A.Bassamboo M.Lariviere.2011.Would the social planner let bags fly free?Available at SSRN 1919807.

4. When Promotions Meet Operations: Cross-Selling and Its Effect on Call Center Performance

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