Optimal Distribution Strategy for Enterprise Software: Retail, SaaS, or Dual Channel?-Reference-Cited by-同舟云学术

Optimal Distribution Strategy for Enterprise Software: Retail, SaaS, or Dual Channel?

Published:2018-07-24 Issue:11 Volume:27 Page:1928-1939
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Li Shengli¹,Cheng Hsing Kenneth²,Jin Yong³

Affiliation:

1. Department of Information Management; Peking University; No. 5, Yiheyuan Road Haidian District Beijing 100871 China

2. Department of Information Systems and Operations Management; Warrington College of Business Administration; University of Florida; Gainesville Florida 32611-7169 USA

3. School of Accounting and Finance; Faculty of Business; The Hong Kong Polytechnic University; Li Ka Shing Tower Hung Hom Hong Kong

Funder

National Natural Science Foundation of China

Research Council of the Hong Kong Special Administrative Region, China

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12909/fullpdf

Reference19 articles.

1. Boiling frogs: Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel;Cattani;Prod. Oper. Manag.,2006

2. Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design;Chiang;Management Sci.,2003

3. Comparison of software quality under perpetual licensing and Software as a Service;Choudhary;J. Manage. Inf. Syst.,2007

4. The risk and information sharing of application services supply chain;Demirkan;Eur. J. Oper. Res.,2008

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