Is Investor Attention for Sale? The Role of Advertising in Financial Markets
Author:
Affiliation:
1. Carlson School of ManagementUniversity of Minnesota
2. AQR Capital Management
Publisher
Wiley
Subject
Economics and Econometrics,Finance,Accounting
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/1475-679X.12257
Reference61 articles.
1. A Theory of Intraday Patterns: Volume and Price Variability
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3. Mostly Harmless Econometrics
4. How Advertising Affects Sales: Meta-Analysis of Econometric Results
5. All That Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors
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