Light mode and dark mode: Which one is suitable when using public‐facing web maps? An experimental evaluation using eye‐tracking

Abstract

AbstractDark maps, which are also called dark modes or dark themes, have gained popularity, but their usability has not been experimentally evaluated. This article presents a user experiment that uses eye‐tracking to assess the usability of dark and light maps. Here, two widely used web maps, Google Maps and Gaode Maps, are selected at the street and city scales. Eight map‐use tasks are designed and cover four operations (identify, compare, rank, and associate) with space‐alone and attributes‐in‐space distinctions. Four pairs of map‐use tasks (light‐during‐the‐day, dark‐during‐the‐day, dark‐at‐night, and light‐at‐night) are examined from three aspects: effectiveness, efficiency, and cognitive load. The results provide preliminary evidence that the light‐during‐the‐day performance is generally the best in most cases, followed by the dark‐at‐night performance; the dark‐during‐the‐day performance is the worst in all cases, followed by the light‐at‐night performance, which suggests that aligning the map design with the environment (i.e., lighting environment) is critical for better communication. The light‐during‐the‐day performance is the best for space‐alone tasks, and the dark‐at‐night performance is the best for attributes‐in‐space tasks. Our investigation also indicates that dark maps are far less favored in practice, which suggests that users' preference for using the dark mode of public‐facing web maps needs to be shaped. Since light and dark maps are associated with photopic and scotopic vision, respectively, the results indicate the need for future studies on how to leverage scotopic vision to design better dark maps.