Applied Behavior Analysis and Social Marketing: An Integration for Environmental Preservation
Author:
Publisher
Wiley
Subject
General Social Sciences
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-4560.1989.tb01531.x/fullpdf
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4. Some still-current dimensions of applied behavior analysis;Baer;Journal of Applied Behavior Analysis,1987
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