Innovating the product innovation process to enable co‐creation
Author:
Affiliation:
1. The York Management School University of York Freboys Lane YorkY0105GDUK
2. Henley Business School Henley UK
3. School of Business and Economics Loughborough University LoughboroughLE11 3TUUK
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/radm.12492
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