Moderating masculinity in women‐dominated digital spaces: Men and masculinity in the sims 4 online community

Abstract

AbstractThis article examines gender dynamics within a women‐dominated online community centered around The Sims, a feminine‐coded simulation computer game in which women are the majority of players. Based on qualitative analysis of 10 threads and approximately 400 comments from both the official Sims 4 forums and unofficial Sims 4 subreddit, as well as online ethnography, I find that some men responded to their minority status within the Sims community by arguing that men were neglected by the developers at the expensive the inclusion of women and LGBTQ players, for instance, due to an imbalance of content designed for men versus women. However, these men experienced pushback against these ideas in such a way that minimized their voices. I argue that this pushback is a form of moderating masculinity to defend the safety of the community for women. This study contributes to our understanding of gender dynamics in digital spaces, particularly those dominated by women.