Hybrid Segmentation in the Financial Services Market: Targeting Saving Consumers-Reference-Cited by-同舟云学术

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Hybrid Segmentation in the Financial Services Market: Targeting Saving Consumers

Published:2016-06 Issue:4 Volume:44 Page:447-468
ISSN:1077-727X
Container-title:Family and Consumer Sciences Research Journal
language:en
Short-container-title:Fam Consum Sci Res J

Author:

Makgosa Rina¹,Matenge Tendy¹,Mburu Paul¹

Affiliation:

1. University of Botswana

Publisher

Wiley

Subject

Sociology and Political Science,Cultural Studies

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/fcsr.12168/fullpdf

Reference41 articles.

1. Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits;Alfansi;International Journal of Bank Marketing,2000

2. The lifecycle hypothesis of saving: Aggregate implications and tests;Ando;American Economic Review,1963

3. Identifying cross selling opportunities, using lifestyle segmentation and survival analysis;Ansell;Marketing Intelligence & Planning,2007

4. Bank of Botswana 2014 Bank of Botswana Annual Report Gaborone Bank of Botswana

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A relationship marketing perspective on delight, its antecedents and outcomes in a banking context;European Business Review;2023-02-20

2. Marketing Strategy for Financial Services in Indian Financial Service Institutions;FIIB Business Review;2021-04-04

3. Segmentation of financial clients by attitudes and behavior;International Journal of Bank Marketing;2019-02-04

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