The Study of Bias in Entrepreneurship

Author:

Zhang Stephen X.1,Cueto Javier2

Affiliation:

1. Pontificia Universidad Católica de Chile, which ranks #1 in South America. His research focuses on entrepreneurial decision making under uncertainties. Stephen is also the founding director of Núcleo Milenio Research Center in Entrepreneurial Strategy Under Uncertainty. On the practitioning side, he acts as a founding partner for Aukan, an innovation consulting firm in Chile.

2. Business Incubator from the Pontificia Universidad Católica de Chile, IncubaUC. He received his master and bachelor degrees from the Pontificia Universidad Católica de Chile. Javier is also an affiliated researcher at Núcleo Milenio Research Center in Entrepreneurial Strategy Under Uncertainty, in the most prestigious line of research centers in Chile.

Abstract

Scholars use the theoretical lens of bias to research various behavioral phenomena in entrepreneurship. We assess this body of research, focusing on definitional issues and relationships. Furthermore, we discuss how the study of bias in entrepreneurship can be advanced, given the new development in related fields such as cognitive sciences. The assessments and discussions help reveal as well as address tensions in the literature, identify numerous research opportunities that may not be obvious by looking at previous work individually, and contribute to how the theory of bias can further help to understand entrepreneurship.

Publisher

SAGE Publications

Subject

Economics and Econometrics,Business and International Management

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