1. Marketing and Consumer Behaviour Group Wageningen University Wageningen The Netherlands
2. Innovation‐ and Risk Management and Information Governance Wageningen Economic Research Den Haag The Netherlands
3. Agricultural Economics and Rural Policy Group Wageningen University Wageningen The Netherlands
4. Information Technology Department European Organization for Nuclear Research (CERN) Geneva Switzerland
5. Data Science, Information Management & Projectmanagement Organisation Wageningen Economic Research Den Haag The Netherlands
6. Experimental Physics Department European Organization for Nuclear Research (CERN) Geneva Switzerland
7. Department of Marketing and Supply Chain Management Maastricht University Maastricht The Netherlands
8. Department of Finance Maastricht University Maastricht The Netherlands
9. Office for Futures and Options Research University of Illinois at Urbana‐Champaign Urbana Illinois USA
10. Department of Agricultural Economics and Rural Sociology University of Idaho Moscow Idaho USA
11. Consumer and Chain Wageningen Economic Research Den Haag The Netherlands