1. Department of Advertising, Public Relations, & Retailing; Michigan State University; East Lansing Michigan 48824 USA
2. Marriott School of Management; Brigham Young University; Provo Utah 785 TNRB USA
3. Department of Information Systems, Weatherhead School of Management; Case Western Reserve University; Cleveland Ohio 44106 USA
4. College of Business; Washington State University; 14204 NE Salmon Creek Ave. Vancouver Washington 98686 USA