Food market segmentation based on consumer preferences using outranking multicriteria approaches

Author:

Casas‐Rosal José Carlos1ORCID,Segura Marina2ORCID,Maroto Concepción3ORCID

Affiliation:

1. Department of Mathematics Universidad de Córdoba Avd. San Alberto Magno s/n Córdoba 14071 Spain

2. Department of Financial and Actuarial Economics and Statistics Universidad Complutense de Madrid Campus de Somosaguas, 28223 Pozuelo de Alarcón Madrid Spain

3. Department of Applied Statistics and Operational Research and Quality Universitat Politècnica de València Camino de Vera s/n Valencia 46022 Spain

Funder

Generalitat Valenciana

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

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