Effect of the buy‐online‐and‐pickup‐in‐store option on pricing and ordering decisions during online shopping carnivals

Author:

Xu Qingyun1,Shao Zhen1ORCID,He Yi2

Affiliation:

1. School of Economics and Management Harbin Institute of Technology Harbin Heilongjiang 15001 China

2. Hainan University School of Management Haikou Hainan 57022 China

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

Reference58 articles.

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5. Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

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