Affiliation:
1. University of Sydney, The University of Sydney Business School Darlington New South Wales Australia
2. Faculty of Business and Economics University of Bremen Bremen Germany
Abstract
AbstractAs the discourse regarding digital transformation has developed, we see an opportunity to extend the concept of becoming digital into an as‐of‐yet unrealized future. By examining the foundational assumptions of digital transformation, we reveal two frontiers that expand the current transformation discourse into futures where their implications and outcomes will reside. A conceptual frontier suggests that we begin to conceptualise the worlds in which future organisations and people observe digital technologies and their enactments as an unexceptional and quite mundane aspect of their daily lives. We initiate conceptualising being digital as an outcome of the transformations our current research studies. A second analytic frontier embraces world‐making in current theorizations and the development of future‐leaning conceptualization of alternative worlds. Speculative foresight is an approach for staging new concepts and relationships, critiquing current research practice and theory boundaries, and creating novel and generative theorizations. An example speculative foresight scenario illustrates onto‐epistemic assumptions and ambiguities in current theories of digital transformation regarding how future ethics will be conceived. The implications and limitations of this approach are discussed in the context of the need for IS research to develop orientations that can contribute to understanding digital transformation processes and both positive and negative transformation outcomes that will constitute yet unrealized futures.