Cooperative advertising programs: are accrual constraints necessary?-Reference-Cited by-同舟云学术

Cooperative advertising programs: are accrual constraints necessary?

Published:2017-06-12 Issue:6 Volume:26 Page:2230-2247
ISSN:0969-6016
Container-title:International Transactions in Operational Research
language:en
Short-container-title:Intl. Trans. in Op. Res.

Author:

Chatterjee Punya¹,Karray Salma²,Sigué Simon Pierre³

Affiliation:

1. Department of Supply Chain and Information SystemsSmeal College of Business, Pennsylvania State UniversityUniversity Park, State College PA 16801 USA

2. Faculty of Business and Information Technology, University of Ontario Institute of Technology2000 Simcoe Street North, Oshawa ON L1H 7K4 Canada

3. Faculty of Business, Athabasca University1 University Dr Athabasca AB T9S 3A3 Canada

Funder

National Science and Engineering Council of Canada

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/itor.12431

Reference24 articles.

1. Cooperative advertising models in supply chain management: A review

2. Understanding Cooperative Advertising Participation Rates in Conventional Channels

3. Borrell A.R. 2015. Research Report: The changing face of co‐op programs. Available athttps://www.netsertive.com/resources/borrell-research-report-changing-face-co-op-programs/(accessed May 25 2017).

4. Optimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain

5. Modelling Cooperative Advertising Decisions in Franchising

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