Beyond Protection Motivation: An Integrative Theory of Health Appeals
Author:
Publisher
Wiley
Subject
Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1559-1816.1998.tb01691.x/fullpdf
Reference29 articles.
1. The Effects of Health Threat Seriousness and Personal Efficacy upon Intentions and Behavior1
2. When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior
3. Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications
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