Marketing in Museums: Means or Master of the Mission?
Author:
Publisher
Wiley
Subject
Museology,Conservation
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.2151-6952.1989.tb00702.x/fullpdf
Reference7 articles.
1. Lobbett , A. 1987 Talking Sponsors' Language Financial Times.
2. Museum Audiences;Miles;International Journal of Museum Management and Curatorship,1986
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