Product Introduction Strategies under Sequential Innovation for Durable Goods with Network Effects
Author:
Affiliation:
1. Department of Marketing and MIS; University of Nebraska at Kearney; 1917 West 24th Street Kearney Nebraska 68849 USA
2. Department of Marketing; University of Central Florida; P.O. Box 161400 Orlando Florida 32816-1400 USA
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12649/fullpdf
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