Place and Destination Branding: A Review and Conceptual Mapping of the Domain
Author:
Affiliation:
1. Bangor University UK
2. Manchester Metropolitan University UK
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/emre.12433
Reference102 articles.
1. Dimensions of Brand Personality
2. Editorial
3. Some important distinctions in place branding
4. Economic and destination image impacts of mega-events in emerging tourist destinations
5. Critical Success Factors in Destination Marketing
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