Corporate Identity: The POWER and the PARADOX
Author:
Publisher
Wiley
Subject
General Medicine
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1948-7169.1995.tb00422.x/fullpdf
Reference4 articles.
1. Balmer , J.M.T. Wilkinson , A. Building Societies: Change, Strategy and Corporate Identity Journal of General Management Winter, 1991 20 33
2. Balmer , J.M.T. The BBC's Corporate Identity: Myth, Paradox and Reality Journal of General Management Spring 1994 33 49
3. Garbett , T. How to Build a Corporation's Identity and Project its Image Lexington Books
4. Margulies , W.P. Make the Most of Your Corporate Identity Harvard Business Review July-August 1977 66 72
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