Breaking from Tradition: Market Research, Consumer Needs, and Design Futures

Author:

Cooper Rachel,Evans Martyn

Publisher

Wiley

Subject

General Engineering

Reference5 articles.

1. New Products: What Separates Winners from Losers;Cooper;Journal of Product Innovation Management,1998

2. Exploring the Future in the Present;Ireland;Design Management Journal,1995

3. Digital Ethnography: The Next Wave in Understanding the Consumer Experience;Masten;Design Management Journal,2003

4. Nussbaum , B. The Power of Design BusinessWeek July 17, 2004

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