Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/jpim.12509
Reference83 articles.
1. As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?
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3. Seeking the Ideal Form: Product Design and Consumer Response
4. Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
5. When Should Private Label Brands Endorse Ethical Attributes?
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