Marvel, DC, and Sport: Investigating Rivalry in the Sport and Comic Settings
Author:
Affiliation:
1. The University of Memphis
2. Western Kentucky University
Publisher
Wiley
Subject
General Social Sciences
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/ssqu.12792
Reference74 articles.
1. Self‐Efficacy: Toward a Unifying Theory of Behavioral Change;Bandura A.;Psychological Review,1977
2. “I’m a Baller”: Athletic Identity Foreclosure among African-American Former Student-Athletes
3. Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers
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