Appealing to the Crowd: Motivation Message Framing and Crowdsourcing Performance in Retail Operations-Reference-Cited by-同舟云学术

Appealing to the Crowd: Motivation Message Framing and Crowdsourcing Performance in Retail Operations

Author:

Ta Ha¹,Esper Terry L.²,Tokar Travis³

Affiliation:

1. Department of Marketing and Logistics College of Business Florida International University Miami FL 33199 USA

2. Department of Marketing and Logistics Fisher College of Business The Ohio State University Columbus OH 43210 USA

3. Department of Information Systems and Supply Chain Management Neeley School of Business, Texas Christian University Fort Worth TX 76129 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

Reference127 articles.

3. The promise of idea crowdsourcing–Benefits, contexts, limitations;Aitamurto T.;Nokia Ideas Project White Paper,2011

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